ghd Platinum+ Styler - Professional Smart Hair Straighteners, Wishbone Hinge, Ultra Gloss Plates

Product Information

Key specs – Plates: Floating; Maximum temperature: 200ºC; Voltage: 100-240V; Cord length: 3m; Automatic shut-off time: 30 minutes; Warranty: 3 years Beyond material, "some of the aspects that make a great flat iron include the heating element ... a good visual digital thermometer, the quality of the plates and the length of the cord," says Toye. "The best flat irons are ones that sit comfortably in your hands, have an even heat distribution and selection of temperatures so that you don't damage your hair," adds Porsche. Cord length: If you’re planning on styling hair in a bathroom or close to an outlet, cord length might not be an issue, but if you don’t have an outlet by your mirror, you may want to opt for a longer (or “professional”) length. Cord length in our study varied from 5.6 to 10.8 feet, with an average of 8.1 feet — the longer the cord, the more convenience and range you’ll have. “Also, if the cord swivels, that is a great feature so you can move easier,” says Hughes. Remington’s 'OPTIheat' technology targets heat where your hair most needs it, which delivers genuine long-lasting results and the PRO+ setting keeps the temperature at a responsible 185°C to protect your hair. This top-performing iron was a standout in Lab tests: It maintained a consistent, steady temperature of 365º to protect hair from excessive heat damage and its technology ensures even heat across the entire plate, which means easier styling and more consistent results.

The rounded barrel of the platinum+ is perfect for creating a myriad of on-point styles, from loose waves to a flawless straight. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling. Size-wise, it’s just 22cm long and weighs 300g, which is substantially lighter than the Dyson Corrale at 561g. This makes it much easier to toss into a tote bag and carry around with you out and about. As a result of its compact size, the heated plates here are slightly narrower than average, but the “floating” spring mounts adjust to the contours of your hair, allowing the straighteners to effortlessly glide over sections of hair without any tugging or snagging. This will reduce the time it takes to style your hair, and means that the Unplugged’s 20-minute battery life will go further than you think. The use of steam opens the hair follicle. This lets moisture in while straightening or curling and makes steam straighteners typically less harsh and drying, particularly on curly or more delicate hair types. Our models were impressed with how glossy and defined their hair looked after using the Revamp Progloss Steamcare and after a fortnight of use, many said their hair felt softer and seemed to be in better condition overall. There was also a noticeable improvement in how long fresh colour lasted on hair when using these straighteners. Straightening tools that use tourmaline plates can achieve optimum results at lower temperatures, so if you straighten your hair often you may want to consider spending a little more on a tool that can be used effectively on cooler settings. This will result in less heat damage.

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Featuring ultra-zone™ with predictive technology, this advanced ghd hair straightener is guaranteed to deliver consistent results while you style. The ghd platinum+ hair straightener responds to each section of your hair and styling speed to deliver the optimum temperature of 185ºC more effectively, ensuring 70% stronger hair*, 75% more shine** and 2x more colour protection. For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results. The ceramic floating plates have sensors which monitor heat 250 times a second – 2.5 faster than the Dysons – to help protect your hair and minimise damage. The 2.7 metre cord is long enough not to be irritating and the 360°C swivel feature, combined with the wishbone-shaped handle, make this tool a winner on ergonomics. Side note: the rounded tip is perfect for curling as well as straightening.

The ghd gold® hair straightener features dual-zone technology, which uses heat sensors on both plates, to maintain an optimum hair-straightening temperature of 185°C achieving a salon-smooth finish. The Advanced Ceramic coated plates on these super smart straighteners are infused with Moroccan Argan Oil, a natural ingredient renowned for its shine enhancing properties, as well as Vitamin E, conditioners and moisturisers. When heated, these wonder Micro Conditioners evenly emit through the plates and on to your hair. Your tresses will be left looking intensely glossy and in 88%* better condition, softer and straighter.

Pharmacy product

Our carefully curated collection of hair straighteners and flat irons are suitable for every hair type, texture and length, each with their own unique styling results. From thin plates to wide and styling on the go, whatever your preference, find the perfect hair straightener for you with ghd. Explore our collection of award-winning stylers and achieve salon-worthy looks at home. The Contouring Iron also comes equipped with an impressive temperature range, with 11 temperature settings between 100°C and 200°C. There’s also a “Revive” mode, which fixes the temperature at 150°C, but uses micro-vibrations in the plates during styling to help create longer-lasting styles, despite the low heat. This is a step up from the Cloud Nine Original Iron, featured above, and worked remarkably well in our testing. There’s no getting around the fact that this is an expensive curling iron, but it’s the perfect all-in-one styler for those willing to splash out. The iron eliminates the guesswork by selecting a temperature based on your hair type, with options for fine, medium and coarse. It also has a "curl mode" which lowers the temperature for creating curls. "Far too many times, people use a hotter setting than they actually need," our Lab pros say, but with nine temperature settings, this iron has the perfect fit for everyone, meaning you won't scorch even super fine hair. If you’re in the market for a versatile straightening tool that can handle both straight and curly styles with ease, the Babyliss 9000 is our recommendation. Some flat irons claim to prevent damage, and others claim to be made with the best material for a healthy shine, but as a shopper, it can be confusing to tell which is best.