Influence, New and Expanded: The Psychology of Persuasion

Product Information

A couple of those are well-known instances of people having done something that seems to be completely illogical at first. Talks about being influence in a highly drawn out, verbose, repetitive - in a way that says it again like when you are trying to say it all over to make sure that . Because our brain has been programmed this way and because by doing this we don’t have to think too hard, it seems natural and effortless, almost as if it is the most obvious and right thing to do. It was first brought to my attention by a colleague a little over a decade ago, and I’m still a little baffled by his decision to lend me his copy.

Registered office address: Unit 34 Vulcan House Business Centre, Vulcan Road, Leicester, Leicestershire, LE5 3EF. It can even lead to revolt…when something is given and then taken away, people get mad; if something is never given at all, they don’t know what they’re missing.I particularly liked the last chapter, in which Cialdini offers a persuasive moral argument in favor of using the mechanisms of influence: to help people use cognitive shortcuts to make good decisions in the face of information overload.

The other important principles that marketing agents employ to get our assent are: Reciprocation, Commitment and Consistency, Friendliness, Authority and Scarcity.All of our books are 100% brand new, unread and purchased directly from the publishers in bulk allowing us to pass the huge savings on to you! What made me about apoplectic is that his fifth edition continues his inaccurate presentation of the Catherine Genovese myth despite that it has been widely discredited.